ActionAid
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Web Analyst - Permanent - London

Posted on July 22, 2015

Contract Type:
City:
Company: ActionAid
Salary: £33,664.00 - £34,682.00 /Year

Job Description:

Web Analyst

£33,664 – £34,682pa

Central London

 

ActionAid UK is on a journey of digital transformation, with a recently relaunched digital strategic priority making digital channels the focus of numerous workstreams across the organisation.

 

This role in the Digital team will play an essential part in improving the performance of our content across our website, and in particular, helping to optimize our conversion processes and maximize our online income.

 

Your goals will include: increased website conversion rates; increased user engagement with online activities such as campaigns; increase in web traffic; managing a product testing roadmap; increase in knowledge and understanding of web analytics across the organisation.

 

You will work closely with fundraising and digital marketing colleagues to ensure PPC and SEO activities are complementary and to ensure seamless journeys across digital channels. Although not primarily a marketing role, you will have a comprehensive understanding of the challenges of PPC and the different possible approaches, with their benefits and drawbacks.

 

You need to be passionate about data and about people in equal measure, as you will be the cheerleader for web analytics in the organization – so you will need to bring colleagues on that journey with you, with patience and understanding. You will lead an objective to increase understanding of data and analytics across the organisation and to improve levels of digital literacy, and you will play a pivotal role in achieving this, through a mix of training, workshops, presentations and seminars with colleagues.

 

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